This social campaign was commissioned by the Georgia Water Coalition to raise awareness and teach about the importance of the Okefenokee Swamp in south Georgia. Okefenokee is a major ecosystem of biodiversity and is under threat by mining for titanium, which would ultimately wreak havoc on the earth, flora, and fauna. These posts were intended to inspire shares and conversation on social media leading up to the vote on House Bill 71.

A recurring character, Oke Bear, unifies posts throughout the campaign.